Ahrefs homepage, digital health trends, 2022 marketing forecast - TechCrunch
As we get closer to the end of the year, we are running more retrospective stories on topics we have studied in depth over the past several months, and several that offer before informed story for the coming year.
This week, Bill Taranto, president of the Merck Global Health Innovation Fund, wrote a TechCrunch + article that examined six digital health trends that his physical VC fund follows as we enter do 2022.
Between Q1 and Q3 2021, the start-up of $ 21.3 billion in healthcare began in VC, “replacing the previous record of $ 14.6 billion established in 2020,” Taranto wrote.
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"Companies with a strong offer, management teams and balance sheets are ready to capture excellent value."
According to Crunchbase, Merck GHI has made 75 investments with 22 outbound to date, including companies that span everything from drug detection to diabetes detection .
Artificial intelligence, IoT and data analytics are key drivers of innovation, Taranto says, “especially with data becoming the major healthcare currency. ”
We’re announcing a lightweight record between now and New Year, but we’ll be back with another collection on Friday, December 31st to close out 2021.
Thanks so much for reading TechCrunch +, and I hope you have a great Christmas weekend!
Editor-in-chief, TechCrunch +
10 growth marketing experts share the 2022 forecast and New Year’s resolutions
We reached out to 10 growth marketing experts to find out how they were preparing for 2022 and to ask if they had New Year’s resolutions to share.
The responses and advice we received were as varied as the people we were pollinating, but almost all said that learning - eg, analytical training, getting started with AI tools, etc - high on the to-do list.
Here's who we talked to:
- Jonathan Martinez, founder, JMStrategy
- Kate Adams, SVP of marketing, Legitimacy
- Richard Meyer, growth market, Tuff
- Bas Willems, head of marketing, DataSnipper
- To Ferguson and Alyssa Crankshaw, co - founders, Ascendant
- Shane Hegde, founder and CEO, Air
- Tracey Wallace, marketing director, MarketerHire
- Greg Sheppard, CMO, Templafy
- Lauren Kelly, CMO, ThoughtExchange
How does former Better.com CEO Vishal Garg still work?
Former Better.com CEO Vishal Garg is now taking time off after laying off 9% of the company's employees a few weeks before their first appearance on the public market.
The news was not dealt with so badly, it was not long before the company hired an emergency management company and fired Garg from his leadership position after emails surfaced where he was. investor behavior.
Better.com states that it has hired an outside company "to conduct a leadership and cultural assessment."
Mary Ann Azevedo and Alex Wilhelm looked at the corporate structure of the company and found that investors have enough leverage to push the spicy founder on board - which means "they can't struggle to remove Garg completely. ”
Capital is a commodity
By July 2021, startup founders had raised $ 268.7 billion from global VCs, a sum that exceeded the previous year’s total.
When money is plentiful, "capital is a commodity," according to Charlie Graham-Brown, Seedstars's partner and chief investment officer, and Daniela Moreno, the company's investment marketing manager.
In a role that walks founders through different VC platform styles and the value they can bring, the authors point out two rules:
- An individual company or VC is not good at everything.
- What needs to start the most will change over time.
Curve demand: How Ahrefs homepage teaches buying prospects
Home pages with high conversion rates have one thing in common: they make it very easy for a customer to buy.
"People don't pay much attention, so if your homepage is cluttered, they're going to leave," Demand Curve Community Manager Joey Noble wrote in his latest TechCrunch + post.
In a detailed review of the homepage for Ahrefs 'SEO group, Noble explains how the site captures a reader' s attention, reduces shock and increases cravings.
Bitcoin is a belief; web3 is a lust
In the last edition of the Exchange that we will publish in 2021, Alex Wilhelm turned his attention to a recent Twitter thread in which Block CEO Jack Dorsey stated that end users do not own web3, “the VCs and their LPs. ”
His comment was not well received by some crypto enthusiasts who claimed that the decentralized nature of web3 is one of its key features. “Is Jack wrong? No, no, ”wrote Alex.
However, "while I'm more than willing to aim for Jack to lift the web3 pot, I do not agree with his general philosophy."
Dear Sophie: What's allowed between a K - 1 visa and a green card?
Good news! After a long delay of COVID, my boyfriend finally arrived in the US on his K visa.
We are thinking of escaping to Las Vegas for a speedy wedding so we can start her green card application. (In Silicon Valley, we had to wait a few months to get a marriage license.)
After we file, we want to have a big wedding in the spring with her family and friends in her hometown and then go on a honeymoon. Is that allowed?
- happy in Hayward