Apple 's biggest scandal in 2022 is already happening - TechCrunch

1641802176 Apple s biggest scandal in 2022 is already happening

Hello friends, and welcome back to Week in Review!

I’ve taken the last few weeks to let go and make sure my hot things in 2022 are as tired as possible, or at least as strong as they can be. This week, we talk about what I'm sure could be one of Apple 's biggest scandals in the decade so far: the itty bitty AirTag.

You will find this in your inbox every Saturday morning from newsletter page, and follow my tweets @lucasmtny.

(Photo by James D. Morgan / Getty Images)


    the big thing

    AirTags are a very useful product from Apple that basically works exactly as advertised.

    Unfortunately, that's the problem.

    There has been some controversy recently about how Apple released these and while these are great tools for tracking your keys, they can also be misplaced. used to steal someone. This is no longer just a theoretical issue, it is already happening.

    It's not a very specific situation where technology can be used for good and bad reasons - just think of the decades - long conversation about encryption - which said that I feel that this is a situation where Apple is going to lose and it is going to be. more embarrassing than any wrong step in recent memory.

    Apple has organized so much of their consumer product marketing over the past few years on how their devices work in peripheral use cases. Recent generations of Apple Watch have focused on health tracking features that may help identify rare situations or assist users in life-threatening situations. TV commercials have recorded individual stories of consumers who discovered the Apple Watch as a life-saving device. With AirTags, there is the potential to do some of the same, but there are many more disadvantages as well. In the next year, there is no doubt that we are going to see examples of AirTags being used in brutal ways which are grouped together as the antithesis of one of those Apple Watch ads. It may be a result explained by its major shortcomings.

    1641802176 221 Apple s biggest scandal in 2022 is already happening

    Image Credits: Built for Mars screenshot

    Apple has made its own efforts since launch to speed up the detection of AirTags that do not belong to a particular user, but these notifications have proven buggy and often waited too long to contact customers. Add to that the fact that Apple seemed to treat Android integration as an afterthought, a partnership is not necessary to get rid of a device like this, and Apple's incompetence looks a little harder.

    I doubt that Apple will be able to figure out the way out of this problem. Regardless of what they put on iOS to back up issues, Android's broken ecosystem means that the protections of many people who may be targeted do not reach.

    For an older product segment with such PR liability capability, it's hard to see how Apple justifies continuing to sell AirTags. It's a unique mistake from Apple in that the company delivered exactly what it promised in the first place but did not consider the scope of the direct results of that first promise.

    Elizabeth Holmes at the Theranos Test

    (Photo by Justin Sullivan / Getty Images)

    other things

    Here are a few stories this week that I think you should take a closer look at:

    Elizabeth Holmes was convicted for 4 of 11 counts
    Eventually, the trial of Theranos founder Elizabeth Holmes reached a resolution. Now, we await a sentence as well as further guidance on which Holmes will be reinstated for several of the accounts on which the jury could not reach a decision. “Holmes was found guilty of conspiracy to defraud investors, as well as defrauding investors from the DeVos family, hedge fund manager Brian Grossman and former estate and trust attorney Dan Mosely. He was not found guilty of allegations of patient fraud, "said my colleague Amanda.

    READ  Best Samsung Galaxy Note 20 Ultra 2022 Cases

    Google violated Sonos tech, commercial court rules
    Google smart speakers broke key patterns held by Sonos, the ruling U.S. regulator this week, and the company will no longer be allowed to take the Chinese-made breakout products in. Google has already begun rolling out design changes that it hopes will stop its ability to sell its sleek speaker devices. Sonos has seen its early lead in the war of smart speakers spread as tech giants have thrown their weight around, but the smaller hardware company is not in decline.

    Less CES, quieter
    The Omicron wave stopped the TechCrunch team from making our way to Las Vegas to check out the latest gadgets at the Consumer Electronics Show, but we were at the show in spirit and watching along with streams live without number. While it was definitely a year lower, there was still plenty of wild gear this year. Here are some of the best we've seen.

    Image of megaphone on pink background with colored balls in the sky to represent marketing.

    Image Credit: Jasmin Merdan (opens in new window) / Getty Images


    Some of my favorite readings from our TechCrunch + membership service this week:

    How start-ups can prevent tech debt from accumulating
    “… It is not always bad to favor a short-term plan to gain market access option more quickly, as long as the industry has a back-up plan to deliver a well-designed code that will simple on future iterations and innovations. But for starters, rework is difficult because deadlines and resource constraints prevent developers from producing clean and perfect code. Start-ups prioritize short-term plans and focus more on adding capabilities to meet milestones, sign up for tent customers or raise money. This roadmap moves and disregards the long-term view encouraging technical debt… ”

    5 growth market forecasts for 2022
    “… It has been a slick year in growth marketing, with the meteoric rise of TikTok, radical iOS privacy moves and a staggering $ 240 billion poured into U.S. startups on September 30th. 2022. The heavier investments have occurred at uncertain times, with startups scrambling to find ways to measure iOS changes and unleash TikTok as a new channel…

    3 things founders need to know about M&A
    “… M&A is particularly beneficial for start-ups that are struggling to scale efficiently as they are essentially buying the cash flow, revenue and traffic of other companies, giving customers the opportunity to start a larger proportion of their markets. They are also a great way for beginners to find, confirm and try the value proposition. The problem, however, is that most founders do not know how to get started with M&A and abandon themselves under the guise of big players. But unions are accessible and beneficial to businesses of all sizes… ”

    Thank you for reading, and again, you will find this in your inbox every Saturday morning from newsletter page, and follow my tweets @lucasmtny.

    What a great week!

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