As CES goes hybrid, affiliate fitness companies have another big year - TechCrunch
CES has not traditionally existed it was the healthiest week for me. In addition to unexpected quick recruits, it's TechCrunch's custom to make it up with our team dinners at the show, not to mention Matt's closeness to religion in a place called Mexico called Tacos & Beer.
In my defense, I would say that there has never been a year that I have not blown through my degree account several times over every day of the show. Traveling to the hall of the Las Vegas Convention Center will do just that for a tech journalist. This year, of course, my steps have suffered, as TechCrunch chose to attend the show almost, amid omicron - related concerns.
To be honest, those same worries left me wondering if I should be back at the gym as well. I’m sure I’m not alone in that, either. While it's true that companies like Peloton have seen relapses like gyms and the like reopen late last year, this pandemic is far from over. And the idea of being in a confined room with a handful of other heavy respirators seems less than ideal, even since it's too cold right now to do a lot of outdoor work in many areas of the country.
It's always difficult to plan the longevity of these trends, but it's safe to say that the last few years will have marked a major change for the home fitness world. I’ve personally spoken to a lot of people who don’t plan to go back to the gym after all this is over (well, assuming this is all over, I believe). That's not entirely a sign of pandemic, of course - companies like Peloton and Mirror were getting a lot of traction before many of us knew what a new coronavirus was.
In fact, when it is raining it pours with this substance. My inbox has been plagued by home fitness services for the past two years. It's clear that as many companies as possible are looking to take advantage of this moment, and between Peloton's earnings and deals like Lululemon's got the Mirror, how can they be blamed? We certainly saw a significant increase in CES last year, but in 2022, it's impossible to avoid them.
Like any ultra-hot tech department, only a few will survive. Peloton was going to dominate the event in more ways than one, including a keynote address from CEO John Foley - although the fitness brand earlier in the week went along with a long list of companies that chose not to attend. Despite such concerns, however, there were plenty of results that were willing to fill that gap.
What LG was offering in the sector was far more conceptual than practical. If anything, the company 's stationary bike was designed to show how their curved monitor technology could be integrated into home fitness. Given the sheer size of the product, it seemed like a very strong accusation in itself, given that space and price are high for many who wanted to dress their homes with exercise equipment.
I'm surprised we didn't get more attempts to apply the term "metaverse" to home fitness areas this year. Liteboxer’s VR fitness app wins the award there. "The beginning of the metaverse reflects a demand for a deeper sense of connection," co - founder and CEO Jeff Morin said in a press release. “Virtual workouts connect people in a way that makes more sense than a 2D screen on a tablet, phone or computer. With just a VR headset and your desire to win, anyone can now exercise anywhere in the world with the best sneakers, trails and fitness technology. "
The word "meta" has been quoted four times in the named publication. In this case it seems to be used fairly interchangeably with the term "VR," as this is the title for the Quest 2 headset. Liteboxer VR arrived at the Quest Store on March 3, and will run $ 19 per month for membership.
Echelon unveiled its EX-8s Connect Bike, designed to integrate with Peloton's high-end Bike +, reducing output by just $ 2,399. That's a high price tag for a company that also makes products at an affordable price for Walmart. That price will give you, among other things, a 24-inch 1080p curved display and a custom light display for the wheels. It is expected to arrive later this month.
Image Credit: WonderciseWondercise, meanwhile, is a software solution first. The company aims to offer a platform designed to connect remote exercise buffs and break through some of the loneliness that comes from switching from gym to home. According to company news releases:
The live dashboard displays scores based on individual ingenuity, creating a fun feel in sessions. Power bars and colorful on-screen profiles have been purposely designed to make the experience feel like a game, adding competitiveness to the workplaces. Wondercise aims to bring the Internet of Things to the fitness industry so that everyone can get the performance analytics and data they need, wherever they work out.
With the full volume of the home appliance sector, however, it's nothing compared to early software solutions, and Wondercise competes directly with big names, including Apple and Samsung.
Hydrow, meanwhile, was one of the leading domestic rower companies. It is a region outside of the saturated world of treadmills and bicycles that is perfect for real growth. Rollers offer more complete body training than bicycles, although they usually burn fewer calories. Peloton is reportedly getting into the rowing machine game, but for now Hydrow is emerging as the big name in space.