Can art move people to combat climate change? This artist thinks so

Can art move people to combat climate change This artist.jpgsignature9140745f5ec4b89e63a873c959bd781a

Neuroscientists at Columbia University he saw something strange. When asked by a group of test subjects to focus on a picture of an angel carrying a sword, they found that it stimulated responses in the fists of the subjects. Others have commented on the feeling of dancing while watching Ballerinas Degas. This is the result of a process called physical psychology. When we look at a piece of art, our brains mirror actions that can be seen on the canvas.

Not only does art stimulate physical activity, it can also stimulate emotion and create an unhealthy feeling. According to eco artist Thijs Biersteker:

Context is also important with the feeling that, when you go to a museum or a festival, you are open to new ideas. It's a time when people are actually taking advantage of new messages, allowing them to be digested.

Sounds nice ... but why does it matter? Well, the maker of EV Polestar promises the inspiring powers of art to convey their message of sustainability.

The company recently released a sustainability report for its new Polestar 2. While the report is an integral part of Polestar's effort towards brutal, naked publicity, the team behind it had to ask themselves whether it was the the best way of achieving it. If one does not read more endurance reports than the most nerdiest of conventional EV drivers, do they have any effect at all?

That’s why they teamed up with Biersteker to create an interactive installation inspired by key data from the report. The piece is entitled, We will win Wind, now on display at the Stedelijk Museum in Amsterdam.

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TNW received a special interview to find out about the background behind this interesting piece and the call to action.


    Converting cold hard data into climate art

    When I was growing up, I noticed that I stopped listening to headlines. For years we have been reading about deforestation in the Amazon and the dangers of plastic in our oceans, but it has not changed. This is very dangerous, ”said Biersteker.

    He began working with researchers from around the world to see how he could use their rough data to create something that connects people to the numbers in a deeper way:

    I think there are immersive art centers that you can control and that you feel empowered by leaving you with a message. You will be deceived by the beauties and then the facts will strike you.

    In the past, he has focused on creating sensory pieces including plastic from the ocean that mirror your body's movements and installation showing the amount of toxins emitted. out of just one bottle of cigarette.