Dapper Labs-backed company converts Dr. Seuss characters to NFT trading cards - TechCrunch

Dapper Labs backed company converts Dr Seuss characters to NFT trading

Back in 2012, Brooklyn-based mobile app development startup was hired to work with 83-year-old trading card company Topps. For that Brooklyn apparel president, Erich Wood, a UCLA graduate who studied economics and was a fan of trading cards, the opportunity was not only fun but it would change his path.

At the time, Topps had a licensing agreement with Major League Baseball, the National Football League and Star Wars, and the tiny Wood outfit - then discovered by Topps' digital boss - was introduced to created the first digital trading card platforms for all three.

Pick up the cards immediately. In fact, things went so well, according to Wood, that he and that digital boss, Michael Bramlage, in 2022 decided to partner with their own digital collectibles company, Quidd.

Move on to today and Bramlage remains the CEO of Quidd, acquired in 2022 by Animoca Brands and now operating as an independent subsidiary. Meanwhile, Wood has been quietly building a new, 13 - person business called Tibles that raised just $ 3 million in seed funding led by Cadenza Ventures, with a partnership from Dapper Earlier backup labs (with their “NBA Top Shot” taking over the world earlier this year).

Interestingly, Tibles does not appear to be so unlike Quidd, although Quidd still stores its collectibles “off chain,” meaning centralized servers, but Tibles creates an NFT market. which runs exclusively on Flow, the blockchain developed by Dapper. (Quidd says on his homepage that he is "coming to the blockchain soon.")

Tibles also focuses exclusively on pop culture and entertainment brands, but Quidd also sells sports collectibles.

Perhaps most importantly, suggests Wood, unlike Quidd and other digital collection markets, Tibles does not simply digitize existing images and convert them into NFTs. The plan instead is to work with brands to create an ecosystem with original permitted art, commercial and community experience. His ultimate goal is to make the digital collection experience as real as a physical one, the company said.

Whether it works out as expected remains to be seen, but as a starting point, Tibles is just on the partnerships between himself, Dr. Seuss Enterprises and Dapper Labs have created "Seussibles," which invites Theodor Geisel fans to have NFTs of his characters - including the Lorax, the Grinch and Horton the Elephant - and interacting with other fans.

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As Wood explains, the NFTs come in five blind packs that resemble Pokémon cards; these cards or "stickers" can then be viewed in a "sticker book" where other users can see each other's collections.

There is also a club space where fans can socialize together, and a trading space where they can change holdings.

Currently, all packages are priced the same; none of them are “limited edition” NFTs, though you can imagine Tibles looking at what people trade to find out which characters might be more valuable to fans than others.

In terms of the start-up roadmap, hiring is a priority, not surprisingly. Tibles will also work closely with Dapper to get more licensing agreements so it can generate more content. (Seeking more details, Wood notes that the "licensed roadmap can be lengthy" and "filled with secrecy.")

On the development side, Wood says the plan is simple. Tibles is just “very much focused on delivering the customer experience [so that] anyone can buy stuff as easily as they could any other Apple in-app purchase. “It also wants to make it dead simple for users to get involved in the community and share and organize and trade things. “We focus on making this fun, and then reproducing that [success] for a few publishers and different licenses and experiences. "

Certainly, Wood knows this from his years in the digital collectibles market that different fan groups tend to value things very differently. Dapper's contract with Dr. Seuss Enterprises is based on card - like stickers, but “future projects may have video or animation for other clients; they may interact. "

The unifying thread is that they are all collectible web items. The rest is in charge of the building. “We spend a lot of time understanding the IP and the brand and the fans and what they like,” says Wood. "And almost one thing works."

The latest round of Tibles follows an earlier, $ 1.19 million funding round that closed earlier this year.

In addition to Dapper Labs, which previously led the tour, CoinFund and Warburg Serres have also participated in both episodes.

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