EduMe raises $ 20M to scale up its physical learning platform aimed at gig and other "off-the-shelf" employees - TechCrunch

EduMe raises 20M to scale up its physical learning

“Desktop” employees have become a major focus for tech companies looking for new opportunities in the B2B marketplace, and today a start-up company that is targeting this sector with e-tools announces funding round to stimulate their own growth.

EduMe, a London-based start-up that provides online physical training and education in the form of self-build “micro-learning” modules - aimed at high-tech and high-volume tech businesses of employees or partners who do not normally work in the same. corporate position as the business itself - has raised $ 20 million in Series B round. The company plans to use the funding to expand its business in the US after seeing good growth so far.

Prosus and Workday Ventures (Workday's strategic investment arm) led the tour with Valo Ventures, which directed the EduMe Series A, also participating. Workday investment is unique in that it demonstrates that the HR platform is monitoring how it can do more in physical learning and is particularly focused on non - desk employees ( both would naturally complement the existing platform), and this could lead to, more broadly. , to some M&A down the line for it. At the same time, EduMe sees opportunities for growth in making e-learning easier to use in a broader IT context.

"The ecosystem of how you serve the employee without a desk is changing," Jacob Waern, CEO and founder of EduMe, said in an interview. “They do not want to have ten apps, so we are looking at integrating with CRM and other platforms to deliver connected content to employees. ”

For Prosus, this is one of many bets he is making to edtech: today he also announced that he was leading a major tour for GoStudent online learning platform, aiming on younger users, consumers.

EduMe's focus is on desktop workers, a market that was once marginalized but has now become the norm, as a reflection of the beginner's own DNA.

It was originally born at Millicom, a telco aimed at emerging markets (currently in Latin America; historically both LatAm and Africa), with the service expected first e-learning for the telco messenger base. Over time, Waern (owned by Millicom and built the service there) saw that it was gaining the greatest traction with businesses, not just consumers or traders, and so -close to spin the industry to double that opportunity. over a broader set of markets that also included developed countries. (Millicom has no interest in EduMe, Waern said.)

EduMe found early customers among targets just like equestrian sharing and delivery companies, which were scaling fast and needed ways to communicate with these different teams. Over time it has also added companies in logistics, mobile network operators, sales, hosting and healthcare. It currently has around 60 global customers including Gopuff, Doordash, Airbnb, Deliveroo, Deloitte, Uber and Vodafone. EduMe does not publish the total number of users, the learning models used, or other metrics; and it doesn’t talk about valuation.

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The growth of the novice mirrors a greater trend in the B2B technology market. Deskless staff have traditionally been the focus of the so-called knowledge staff division - mainly because knowledge workers, sitting at computers all day, represented an obvious target and ready to purchase and use online learning tools. Simply put, it has always been easier to build and sell for these users.

That has all changed dramatically in the last few years. More importantly, the evolution has been driven by advances in mobile technology and cloud computing, where everyone (employee or not) knows how to use a smartphone to do their work. do, behind much faster wireless networks, and with apps that have. designed for use on the go and on smaller screens.

Recently, the Covid-19 pandemic has accelerated that trend: remote work is now the norm for everyone, which has helped democratize solutions for field work wider range of people. Waern said his company estimates that about 80% of the world's employees these days could be seen without a desk.

The rise of speed work has also stimulated the growth of something else. With people simply unable or unable to work in common physical spaces, online learning tools have become the primary - sometimes the most important - way for companies to communicate with, and not use, their teams. only for training, but on board and professional. development.

The growth of this movement has translated into a huge industry. It is estimated that the largest market for physical learning will be worth $ 250 billion in 2022. Balloons are expected to reach nearly $ 458 billion by 2026, accelerated growth due to the pandemic and changing consumer habits in the long run.

EduMe believes that its unique market place is currently the focus of remote and desktop employees, but it is far from being the only player in this field, so there will be competition. big there. Other startups that have built big tours to further their own physical learning ambitions include 360Learning, LearnUpon, Go1, and Atensi. LinkedIn is very interested in this area as well.

"The pandemic is changing the way we work in ways we could never have imagined, so there is a great need to support the growing industries. fast where staff do not have a traditional desk, "Mark Peek, managing director and chief executive of Workday Ventures, said in a statement." We support EduMe because of its innovative training and learning platform. help organizations to adapt and grow while serving a growing desk-free workforce. ”

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