GM is also releasing their CES show, organizers are still designing a personal show - TechCrunch

GM is also releasing their CES show organizers are still

Update: CTA CEO Gary Shapiro has presented the following updated statement to TechCrunch,

It is confirmed that more than 2200 companies are personally participating in CES 2022 in Las Vegas. We focus on calling the tech industry and enabling those who are unable to attend to experience the magic of CES digitally. CES 2022 will enable companies from all over the world, both large and small, to launch products, build brands and build partnerships. By introducing comprehensive CES health measures - vaccination requirement, shelter and access to COVID-19 tests - along with lower attendance and social distance measures, we are confident that attendees and exhibitors can enjoy an event that on social distance but valuable and fruitful in Las Vegas, or while getting it online.

The last several years have seen a significant increase in the presence of cars at CES. It's not a car show for sure, but as more and more car manufacturers take the approach first, it's sure it feels like it's getting there. Tonight, however, General Motors became the latest in a long line of major names staring out of personal presence at the huge Consumer Electronics Show.

“We have decided to move to a digital approach with our activity at CES 2022 in January,” the company said in a statement. "We are continuing our plans on January 5 to share our important company news, including the launch of Chevrolet Silverado EV."

It's a big change for a company with a large planned presence, including a keynote address from CEO Mary Barra, as well as the inaugural debut of the electric Chevy Silverado. Barra is now planning to give a speech at a distance, according to the company. GM is not the first car brand to reverse its plans, but it is the biggest one. It follows similar calls from Waymo and Intel, which have a large presence in the Mobileye format. In particular, U.S. Secretary of State Pete Buttigieg is currently scheduled to be interviewed by Qualcomm President and CEO Cristiano Amon.

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Other recently released dominoes include Google, Lenovo, T-Mobile, AT&T, Meta, Twitter, Amazon, TikTok, Pinterest, and Casio as well as a number of prominent media outlets. Other companies, including Nvidia, had been present at a significant juncture from the outset. After the first wave of COVID-19 slowed down by 2022, CES was expected to be a real return for personal technical events - albeit quieter than in previous years.

The durability of the viral omicron variable, however, has changed plans for a number of companies, large and small. When we last spoke to the CTA earlier today, however, the show's management group still planned to proceed with the event, using more safety measures, including orders vaccine.

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