Interactive streaming platform Adventr is raising $ 5M in seed funding - TechCrunch
Founder and CEO Devo Harris got the idea for Adventr while working with some of the biggest artists in the music industry.
“Adventr was inspired by my experience creating content for artists such as Kanye West, Britney Spears and Nas,” he said. “The music videos where I introduced interactive components were very popular, proving that the audience was not just about expensive photography and editing. ”
So Harris retired as a Grammy - winning media executive and into the shoes of an early founder. Adventr is now a SaaS drag - and-drop tool for creating, viewing and sharing interactive media - people can interact with the videos through touch screens, clicks and even voice. Adventr patented this voice-controlled technology, known as "SmartListen," which allows streaming media content to be customized based on voice commands. This technology could be applied to advertisements, where a viewer can say something like “buy the green shirt. Or, if an Adventr made a movie maker, they could invite an audience to tell the characters what to do, like saying "Don't go down that hall! ”To an awesome movie star.
So far, the patented SmartListen features are not quite ready yet, but Harris said they will be available for select partners in early 2022.
"It's a game changer and it's going to open the minds of creators to the potential of connected media beyond just clicking in a video," Harris told TechCrunch.
Adventr competed in the BattleC Startup at TechCrunch Eliminate this fall, earning a place in the level 5 finals just about a year after its launch. The company has updated its product in beta, with 8,000 users, including AsiaNet News, MSI Gaming, SK Interactive and the New South Wales government. These companies also see analytics about how consumers interact with their videos, which offers another way to learn about their customers.
After Disrupt, Adventr raised $ 5 million in seed funding led by Paladin Capital, along with Reinventure Capital, In / Visible Ventures, and John Legend, an EGOT winner, who also happens to be a longtime Harris collaborator and a former college roommate.
“We saw a six-figure jump in revenue right after Disrupt, and to this day we get inclusion from people who view our pitch video online,” Harris said.
Adventr plans to use this funding to continue building its team - when the company participated in Startup Startup, they only had five employees. The company recently hired former Vimeo General Manager Peter Gerard as product director. Harris said Adventr will soon be rolling out integration into social media platforms, allowing customers to natively share their interactive videos on these platforms .