Meta's Google's response to Ray - Ban Stories is reportedly in the works
Google may be kicking its augmented reality efforts into high gear after last year's acquisition of AR glass company, North. The research giant is reportedly working on "a new version of smart glasses."
According to a report by the New York Times, Google banks are built north to jump on the AR bandwagon (via Android Police). The Mountain View - based tech behemoth bought Canada's startups last summer, apparently in a bid to gain a foothold in the luxury glass market after its Google Glass project began.
Prior to their purchase, North sold Focals luxury glasses. However, the company halted sales of the first-generation Focals in December 2022 apparently due to poor market reception. He then began mocking the Focals in the second generation, although this has been ignored since Google acquired it.
Google is not the only company that has recently made its way into the AR hotspot. Meta recently partnered with Ray-Ban to release Ray-Ban Stories, a pair of smart glasses that can capture photos and videos like Snap's Spectacles.
At the moment, information about the new AR project is limited. However, with Google recently looking for people to join its new AR team and AR operating system development, it's clear that the tech behemoth is getting into the metaverse.
However, it remains to be seen whether the new Google project in 2022 will result in consumer hardware.