Microsoft personally draws CES 2022 presence - TechCrunch
GM, Google, Lenovo, Intel, T-Mobile, AT&T, Meta, Twitter, Amazon, TikTok, Pinterest, and now Microsoft. The software giant has become the latest big name to announce that it will soon be attending CES in person within two weeks.
"The health and well-being of our employees is our top priority," the company said in a statement to TechCrunch. “After reviewing the latest data on the fast-growing COVID environment, Microsoft has decided not to personally participate in CES 2022. We will continue with the CES plans We both digitize Microsoft Partner Innovation Experience and Automotive News Kit, where we will highlight our partners' latest tools, solutions and innovations. We look forward to participating at a distance. ”
What has been documented as a return to form for the consumer electronics business after nearly two years of significant demonstrations has been a rapid loss of steam over the past week, as concerns about the omicron variant - coupled with a potential holiday travel spike - constantly going up.
The CES governing body, the CTA, remains firm in its decision to continue with the corporate demonstration, as expected. Last night, the group reached out to TechCrunch with a fresh idea from its President, Gary Shapiro, following swiftly on the heels of Google and General Motors' quick alerts,
It is confirmed that more than 2200 companies are personally participating in CES 2022 in Las Vegas. We focus on calling the tech industry and enabling those who are unable to attend to experience the magic of CES digitally. CES 2022 will enable companies from all over the world, both large and small, to launch products, build brands and build partnerships. By introducing comprehensive CES health measures - vaccination requirement, shelter and access to COVID-19 tests - along with lower attendance and social distance measures, we are confident that attendees and exhibitors can enjoy an event that on social distance but valuable and fruitful in Las Vegas, or while getting it online.
An earlier statement from the company offered two days in advance noted that only about 7% of their exhibition space had a return effect. The CTA has not yet offered an updated figure, due to some quick pull by big name companies, along with lower start-up rates that have opted to issue a similar warning.
It appears that several major companies are currently ready to continue to participate, including Samsung, LG, BMW, Qualcomm and Sony.