Not every creative economy startup is built for creators - TechCrunch

Not every creative economy startup is built for creators


    'Not your friend's platform'

    Ten years ago, if you were a scrappy kid somehow making a living from YouTube ad revenue and brand deals, you may have been told that you didn’t really work. Now, if monetizing your creative product is how you pay your rent, you are part of the creative economy, a vibrant new business.

    A frequently cited landmark report from venture capital firm SignalFire states that creators are the fastest growing type of small business. Despite the fact that the creators' economy was only created ten years ago, there are now 50 million people who see themselves as "creators," and more American children want to become YouTube stars. (29%) the astronauts (11%), all SignalFire. So it makes sense that more and more startups are coming up to give creators tools - it's an opportunity to invest in a growing market, and entrepreneurs brutal wanting to make money.

    As this market has expanded, I have written about credit card companies for creators, community building tools and companies that help you design a product for sale, among other initiatives. But as my inbox sees with too many start - ups, results and start - up opportunities aimed at creators, I noticed a difficult move - not all of those businesses are good for- really for the creators they intend to serve. Some may be very predatory.

    For example, if an all - in - one creation platform folds, what does that mean for creators who put their eggs in that basket? How do major technical advantages affect the people who monetize on these platforms? As venture capitalists invest in creators as if they were beginners, how can these creators protect themselves from spying terms and conditions?

    Startups need a backup plan to ensure that if they are not like the next Patreon, the creators who trusted them will not be embarrassed.

    Startups need a backup plan to ensure that if they are not like the next Patreon, the creators who trusted them will not be embarrassed. I've started asking these questions to any startup who claims to be a "one-stop shop" or "all-in-one solution" for the creative economy. Fourthwall had a good response.

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    The company said three months of emergency operating costs have been set aside to ensure that in the event of a failure, they could help mobile developers move to other platforms. Fourthwall also said it would make its platform open source in this event. However, this feature is not very helpful.

    The sexual tension within the creator's economy lies between the promise of financial freedom and the realization that this freedom comes at a cost. As more startups aim to tie talent into brand contracts, build monetization tools and develop new social platforms, creators need to know what to look for to avoid a bad situation - and investors need to begin to think themselves as if they were in the shoes of a creator, realizing that if a creator trusts them with their business, they have a moral and financial duty not to scratch it up.

    "Not your friend's platform"

    When Spotify bought the popular Anchor podcast creation service in 2022, podcasters were shocked. But Amanda McLoughlin, Head of the independent podcast convention Multitude Productions, had seen big shows like this before. From the early days of YouTube, McLoughlin has been a creator herself, so she has transformed the industry from both a creative and business perspective. One special moment of his early life as an internet creator was when Google bought YouTube in 2006.

    "Before 9am, I received a dozen messages from concerned friends and colleagues about what such an unexpected reinforcement means for those trying to make a living in a podcast," McLoughlin wrote at the time. . So she put back the lessons she learned from getting YouTube: Multiply your revenue streams, don’t trust individual platforms and believe in your own value.

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