Smartphones target e-commerce activity in Brazil

Smartphones target e commerce activity in Brazil

Most e-commerce activity at major retail events such as Black Friday in Brazil has taken place through smartphones, according to a study of online consumer trends.

In November 2022, 67% of visits to e-commerce websites in Brazil occurred via mobile devices, according to a study by Brazilian SEO company Conversion. The study noted that this trend is accelerating as fast mobile broadband is becoming more accessible to Brazilian consumers in the largest e - commerce websites in the country. Mobile devices include tablets.

On the other hand, the study found that a third of visits to e-commerce websites still take place through a desktop.

According to the study, child-focused online retailers have seen the highest percentage of visits through smartphone devices (85%) compared to 15% of visits through a desktop. Another e-commerce sector where smartphones are engaged in Brazilian cosmetics, which has seen 83% of visits through smartphones, with 17% of access happening through desktop computers.

When it comes to the audience of Brazil's leading e - commerce websites, the study noted that visits in November reached just over 2 billion hits. The number represents a 17% increase compared to October but a 16% decline compared to November 2022, when the largest online shopping websites in Brazil reached 2.39 billion hits.

The majority of online purchases in Brazil have been made through smartphones since the inception of the Covid-19 pandemic, according to a separate study by the Ebit / Nielsen consultancy in partnership with fintech Brazilian Bexs. Of the 194 million purchases made in 2022, 55.1% were made through smartphones, according to the study.

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The growing reliance on e-commerce marks the Covid-19-led process of accelerating consumer maturity in Brazil, in terms of buying products online, especially through machines mobile, find the study.

About 58% of Brazilians access the web only via smartphones, according to figures from the research arm of the Brazilian Internet Steering Committee. According to the study, the frequency of smartphones accessing the internet indicates that PC intrusion remains low within financially vulnerable citizens.

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