The strategic moment of the technology division is here; but is it ready?
The last two years have changed the way business leaders view their IT teams. Executives relied heavily on IT to save their hides, as well as explore new ways to get ahead. It's up to IT teams, therefore, to be ready to hold on to the hands of their business clients in what is sure to be a turbulent and unbelievable year ahead.
But who will be there to hold the hands of IT managers? Keeping things together and keeping the business together will be a challenge for us. Not only are IT teams getting the digital tour, but they are also keeping their teams together. A study of IT professionals, supported by Ivanti, found that sustaining digital transformation (32%) and retaining technological talent (26%) are the two biggest challenges facing their organizations today. The study also finds that 61% of respondents see IT sectors as critical to the organisation's growth and business strategy.
The emphasis is on delivering IT teams. “Too many executives today feel that they are lagging behind on digital investments, including cloud computing, AI, and other technologies that competitors and tech vendors are flaunting,” says Jenny Koehler, a partner with PwC, writes in the Harvard Business Review. At the same time, they continue to use "a significant portion of their discretionary investment to maintain existing technology."
So IT has a problem in its new, elevated role. “Despite huge investments, few of these technologies are leading companies toward a different product that really matters to consumers,” Koehler and her co-authors point out. identification.
The PwC authors provide six areas that IT leaders and professionals must address in order to effectively deliver digital capabilities to their businesses:
- Connect information technology to customer experience: Koehler and her co-authors are urging IT executives and professionals to ask the big questions. "What unique value does our company create for customers and stakeholders? What few things do we need to be good at delivering that value?"
- Investments do not have to be humble: “Not all problems require a major technical solution,” PwC analysts point out. ‘Often, the solution must complement large technology platforms with automation and small technical processes, new policies, and behavioral changes.
- Reuse and integration: "Don't be afraid to incorporate the technologies that other people offer, especially from your ecosystem partners. Customize and innovate only where it really follows between competitive distinction. "
- Launch the campaign: The desired result requires changes in roles, processes, policies, procedures, skills, dimensions, motivation, behavior, data, and more. You may find that without a multidisciplinary team that shapes the results targeted by your technology investments, you cannot capture the full value. "
- Upskill, training and education: "Engaging and acquiring people who use the new technology will be one of your most challenging and long - lasting tasks - but one that is very urgent. Show them what there for them - how this will enhance their work and allow them to connect with the cause of the organization. "
- Link business issues to customer experience: "Business cases tend to focus almost entirely on efficiency improvements - account savings from performing tasks faster or with less human intervention, or reducing the technology itself. Be more ambitious. How does investing change success in gaining or retaining customers? It will enhance your vision and help you better deliver your value proposition? "