Zoom says video conferencing will be a key part of the 'new routine'
Zoom offers the video component of its platform as an 'infrastructure', on which developers can build their own enterprise applications.
Zoom has launched new tools for developers as it looks to move beyond basic video conferencing and integrate its platform into enterprise applications.
Zoom Video Software Development Kit (Video SDK) allows developers to use HD video, audio and interactive features to build video-based apps with their own native interface features.
SEE: Zoom 101: A guide for beginners and business pros (Premium TechRepublic)
By doing this, businesses can create custom applications using the main Zoom video component as an “infrastructure”, without building into the entire Zoom meeting client.
The Video SDK is the latest installment of the Zoom Development Platform, which already offers APIs, SDKs, chatbots and other tools for building apps and integrating on top of the
Zoom CTO Brendan Ittelson said the latest part of the developer platform is an attempt to offer more flexibility to businesses that wanted to take advantage of the scale and reliability of the Zoom platform, without being married to their full meeting app.
“Video is basically a infrastructure they can build on top of their application, with Zoom working behind the scenes,” Ittelson told TechRepublic.
For example, the bank could use the video SDK to build a video chat element into their digital service so they can communicate with their customers through important documents, such as a loan application, Ittelson explained . Alternatively, a healthcare provider could create a remote consulting service with Zoom as the default video component.
Ittelson suggested that new capabilities were an attempt to move the Zoom platform away from being a basic video meeting creator, towards something that could be deeply embedded in eco- enterprise app system.
“You look at where Zoom has been - we have grown and acquired that kind of killer app, but this is now moving beyond the killer app to the platform. [for] those businesses looking for a video-first collaboration solution, we have that. If they have usage issues where they want to improve, we have that, and if they just want us as the infrastructure provider behind their systems, we have those options as well. "
Zoom could not say how many developers use its Developer Platform, although Ittelson suggested that over 1,000 apps are publicly available in its App Marketplace.
The latest update to the Developer Platform includes more detailed analytics to give developers insights about the performance and usage of their apps.
"This has certainly been an area of interest, and we want to continue to invest in that developer community and provide them with the tools and resources they need to thrive and grow," he said. Ittelson.
Zoom gained many new customers as businesses were forced to adopt remote work almost overnight in 2022.
Video conferencing was extremely important in allowing colleagues to interact and collaborate rather than face-to-face. But with a return to office inevitable, the impact on Zoom and other similar video platforms remains uncertain.
SEE: COVID-19 workplace policy (Premium TechRepublic)
Nevertheless, Ittelson does not see any significant reduction in usage, especially as
long-term use of messaging and collaboration software is likely to be required.
“What we have certainly seen over the past year is that video is becoming a key part of the new and new business environment,” says Ittelson.
“We firmly believe that video-first collaboration is here to stay [and] we believe we will continue to grow. "
Security will remain at the heart of Zoom 's ongoing development, Ittelson said, with the company having delivered a significant portion of 2022
“Security and privacy are embedded in our DNA and it’s in everything we do starting with the design now,” he said.
"It is a focus and we will continue to be a focus in everything we deliver to our customers."